The latest Snapchat plans could threaten its characteristic, that is, the disappearance of the publications. According to recent reports, Snapchat has been considering the idea of increasing the useful life of its photo and video publications. Publications could have an extended lifespan or even become permanent, unlike before.
Currently, only the username with the publication is displayed, which helps to maintain the identity of the users in anonymity. However, Snap Inc. is also considering a way to reveal the real identity of the user behind the public publication. Reuters was the first to break the news, as they say, that the information has been shared by “someone familiar with the matter.”
According to reports, the changes would only apply to photos and videos shared in “Our Story.” The publications of “Our History” originally had a duration of 24 hours, just like that of the private publications of “My Story”, but they have already increased. to 90 days. Public content in “Our history” can be seen by anyone who does not belong to a user’s friend list and can also be embedded in the web.
Snapchat was created on the basis of providing its users with a platform to publish photos and videos that disappeared after a period of 24 hours. Then, it will be interesting to witness these changes; They are considering doing. Making the publications last permanently on your platform would be the opposite of what is known as Snapchat.
The changes are reportedly being considered to satisfy the company’s news partners, who say it is difficult to work with them due to the temporary nature of public publications. The fact that Snapchat stories finally disappear has been an obstacle for news organizations to incorporate stories into their articles. In addition, the credibility of the content is also questioned, since the users are anonymous.
Technically, Snapchat could make more money with advertising if its content was visible for an extended period of time. The implementation of such changes that make your content more useful to your partners will also serve the interests of Snapchat as a publicly traded company.
There has still been no official statement regarding any of the changes that are rumored, and according to Reuters, the company refuses to comment on the matter from now on.