Facebook removes misleading HIV drug ads

Facebook has removed advertisements for HIV prevention drugs after intense lobbying by lesbian, gay, bisexual, transgender and gay groups.

They argued in an open letter to Facebook in December that the ads went beyond misinformation to “put the lives of people in imminent danger”.

Medical studies suggest that drugs like Truvada are safe.

But the advertisements, from law firms attempting to convince gay and bisexual men to join the lawsuits, suggested the opposite.

They focused on harmful side effects, such as kidney problems.

Facebook agreed that this was misleading: “After a review, our independent fact-finding partners determined that some of these subject ads were misleading people about the effects of Truvada.

” As a result, we dismissed the ads and they can no longer be broadcast. Facebook, “he said in a BBC statement.

The United States Center for Disease Control and Prevention said that PrEP (Pre-Exposure Prophylaxis) drugs are” very effective in preventing HIV from having sex. and injecting drug use. “

Pressure has been mounting on the social network to do something since December, when an open letter signed by 50 health groups and LGBTQ was sent.

It said,” By allowing these ads to persist on their platforms, Facebook and Instagram convince people at risk to avoid PrEP, invariably leading to preventable HIV infections. You are damaging to public health. “